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Minggu, 17 Agustus 2008

We’ve discussed some tactics to get your company better engaged with social media. Lest you think there’s a limit to how you can connect with business and customer facing audiences, we’ve assembled this list of more than 35 companies who are experimenting with social media in a host of different ways.

This list is by no means exhaustive, and it represents a wide variety of businesses, industries and social media tools. As you can see, engagement takes many forms. Some are likely to generate more discussions with the company while others might result better connections between customers. Some will fade away over the next 6-12 months while others will continue to grow and evolve.

There are no rules to what form your engagement has to take. Look at your company, identify its strengths, what types of conversations energize employees and determine how you can best grow/shape/build/join your own community.

If you have other examples of corporate social media engagement, please share them in the comments.


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Blendtec is famous for its bevy of inexpensive “Will It Blend” videos posted on YouTube and shared by millions.

Adobe maintains a list of interesting company related websites and conversations on the social bookmarking site Delicious.

Best Western sponsors a blog,“On the Go with Amy,” where the author travels the country writing about her experiences.

Cadence recently relaunched its website that now prominently promotes the company’s community.

Cisco hosts 12 blogs addressing a variety of audiences for their global business.

Coca-Cola Conversations is a blog written by company historian Phil Mooney that focuses on Coke collectibles.

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