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Minggu, 17 Agustus 2008

We’ve discussed some tactics to get your company better engaged with social media. Lest you think there’s a limit to how you can connect with business and customer facing audiences, we’ve assembled this list of more than 35 companies who are experimenting with social media in a host of different ways.

This list is by no means exhaustive, and it represents a wide variety of businesses, industries and social media tools. As you can see, engagement takes many forms. Some are likely to generate more discussions with the company while others might result better connections between customers. Some will fade away over the next 6-12 months while others will continue to grow and evolve.

There are no rules to what form your engagement has to take. Look at your company, identify its strengths, what types of conversations energize employees and determine how you can best grow/shape/build/join your own community.

If you have other examples of corporate social media engagement, please share them in the comments.


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Blendtec is famous for its bevy of inexpensive “Will It Blend” videos posted on YouTube and shared by millions.

Adobe maintains a list of interesting company related websites and conversations on the social bookmarking site Delicious.

Best Western sponsors a blog,“On the Go with Amy,” where the author travels the country writing about her experiences.

Cadence recently relaunched its website that now prominently promotes the company’s community.

Cisco hosts 12 blogs addressing a variety of audiences for their global business.

Coca-Cola Conversations is a blog written by company historian Phil Mooney that focuses on Coke collectibles.

Launched in February 2006, Stickam emerged as the first and largest Web site dedicated to live interactive video streaming. Stickam’s cutting edge technology delivers millions of streams each day, reaching over two million registered users. They are continuing on the path of social interactive TV by adding features that nurture its growing community and tech-savvy broadcasters. Whether you are famous for 15 or 150,000, Stickam.com is where you will find your friends and fans. See and be seen at Stickam.com, The Live Community.

Back in April, we had Keith Richman on Mashable Conversations to talk about the formation of the ROI council. Keith is the CEO of Break.com, and a genuinely knowlegable person to talk to when it comes to the broad topic of the business of online video. That’s why I was thrilled when he dropped us a line to let us know about an innovative advertising campaign being undertaken by Break Media in conjunction with Samsung for their new Instinct smartphones.

The campaign isn’t at all a pre-roll, post-roll , overlay, or any other type of typical video campaign - the campaign is the video. They’re basically a series of entertaining demostrations of the device in play and usage (and you’ll be surprised when you see the clarity with which it is able to record, as a side note). More importantly for our interests (since we’re not a gadget blog), it’s a neat and interesting new way to monetize your video content and video brand.

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While we had Keith on the line, we took the time to pick his brain over some points Steven Hodson brought up in his recent editoral: Video Blogging is Not the Frontier You Might Expect. In that piece, Steven explored the trials and tribulations of creating video content in today’s New Media landscape, and we got some great examples from Keith of video producers he thinks are “doing it right.’

Watch the show for the scoop by downloading the MP4, subscribing to the feed, or playing the embed below.

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